During the outbreak, people were scared to go out, we were not sure if our business would survive. Although we completely closed for one day, we came to a decision to stay open for pickup and delivery as the government of Ontario urged businesses like ours to do so. Prior to the outbreak, we had just started exploring social media platforms such as Facebook and Instagram. Soon after when the outbreak began, it became apparent that we needed to increase our online presence. With the help of Digital Mainstreet and their Digital Transformation Grant, we were able to accelerate our social media campaigns, allowing us to stay in touch with our community. It’s heartwarming that our community supported us and continues to support us during these difficult times.
Tony, Angela and Metaxia.